Submit manuscript
Home / Journals / CASPIANJOURNALOF MEDICINE AND PHARMACY / Volume 1 Issue 1 / SOURCES OF COMPETITIVE ADVANTAGE OF THE PHARMACY CHAIN
SOURCES OF COMPETITIVE ADVANTAGE OF THE PHARMACY CHAIN
Submit manuscript Download PDF
Text
To cite
Citations:

SOURCES OF COMPETITIVE ADVANTAGE OF THE PHARMACY CHAIN
UDK 614.27 Продажа лекарств
Romankova Yuliya N 1
Shapovalova Marina 2
Rasulova Lyudmila S 3
Authors:
1.  Astrakhan State Medical University

2.  Astrakhan State Medical University (of Economics and Healthcare Management with a course of postgraduate education, Associate Professor of the Department)

Astrakhan, Astrakhan, Russian Federation
3.  Astrakhan State Medical University

Type:
Article
DOI:
https://doi.org/10.17021/2020.1.1.26.31
Pages:
from 26 to 31
Status:
Published
Received:
18.03.2020
Accepted:
25.03.2020
Published:
25.03.2020
Subject area:
UDK 614.27 Продажа лекарств
Language:
Russian
Keywords:
competitiveness, industry factors, strategic resources and capabilities, competitive advantages
Abstract and keywords
Abstract (English):
The state and structure of functioning of the pharmaceutical industry and its most numerous subjects - pharmacy organizations are one of the leading factors affecting the formation of public health. The constant increase in the number of pharmacies in the country and the expansion of the range of products sold in them have led, on the one hand, to high rates of physical availability of medicines, and on the other - to a situation where supply outstrips demand. In such cases, competition among pharmacies, and, above all, their network associations, increases. To maintain competitiveness and maximize profits, pharmacies have to choose strategic resources and capabilities that will allow them to create long-term competitive advantages.

Keywords:
competitiveness, industry factors, strategic resources and capabilities, competitive advantages
Text
Text (PDF): Read Download
References

1. Abakarov, P. M. Osobennosti primeneniya instrumentov marketinga na etape realizacii proekta / P. M. Abakarov, I. B. Shahobiddinov, P. M. Yakubov // Problemy sovremennoy nauki i obrazovaniya. 2016. - № 9. - S. 30 - 33.

2. Andreeva, N. N. Formy sovremennogo pryamogo marketinga i ih klassifikaciya / N. N. Andreeva//Marketingovye kommunikacii. -2018. - № 4. - S. 236 - 247.

3. Bespalov, N. Trebovanie vzaimnosti. Reyting rossiyskih aptechnyh setey po itogam 2016 goda. / N. Bespalov, P. Rasschupkin, RNC Pharma // Portal Pharmvestnik.ru. Rezhim dostupa : https://www.pharmvestnik.ru/publs/lenta/v-rossii/trebovanie-vzaimnosti-pmt-17-m3-879.html#, svobodnyy - Zaglavie s ekrana. - Yaz. rus. - Data obrascheniya : 25.01.2020.

4. Churina, E. G. Polimorfizm genov immunosupressornyh citokinov IL-10 I TGF-β pri tuberkuleznoy infekcii / E. G. Churina, O. I. Urazova, V. V. Novickiy, O. V. Filinyuk // Byulleten' sibirskoy mediciny. - 2014. - T. 13, № 5. - S. 107-113.

5. Kirillova, T. V. Formy koncentracii torgovogo kapitala i sozdaniya setevyh struktur v Rossiyskoy Federacii / T. V. Kirillova // Prakticheskiy marketing. - 2017. - № 2-1 (240). - S. 31-37.

6. Krasyuk, I. A., Medvedeva Yu. Yu. Rol' STM v snizhenii potrebitel'skih riskov v usloviyah importozamescheniya / I. A. Krasyuk, Yu. Yu. Medvedeva // Ekonomika i predprinimatel'stvo. - 2015. - № 6-2 (59). - S. 692-696.

7. Liberman, I. A. Analiz i diagnostika finansovo-hozyaystvennoy deyatel'nosti predpriyatiya / I. A. Liberman - M.: RIOR, 2019. -220 s.

8. Razdorskaya, I. M. Klient-tehnologii v aptechnyh organizaciyah / I. M. Razdorskaya // Farmaciya. - 2016. - № 7. - C. 30-33.

9. Reytingi aptechnyh setey Rossii za 2018 god. Portal Pharmvestnik.ru. Rezhim dostupa : https://retailer.ru/top-20-aptechnyh-setej-obespechili-45-rossijskogo-rynka/, svobodnyy - Zaglavie s ekrana. - Yaz. rus. - Data obrascheniya : 18.02.2020.

10. Semenova, S. V. Issledovanie ekonomicheskoy effektivnosti aptechnoy seti / S. V. Semenova // Aktual'nye voprosy sovremennoy mediciny: vzglyad molodogo specialista : mat-ly II Vserossiyskoy nauchnoy konferencii studentov i molodyh specialistov (g. Ryazan', 15-16 sentyabrya, 2016). - Ryazan' : FGBOU VO Ryazanskiy gosudarstvennyy medicinskiy universitet im. akademika I.P. Pavlova, 2016. - S. 212-213.

11. Federal'nyy zakon ot 28.12.2009 N 381-F3 (red. ot 25.12.2018) "Ob osnovah gosudarstvennogo regulirovaniya torgovoy deyatel'nosti v Rossiyskoy Federacii" Rezhim dostupa : https://legalacts.ru/doc/federalnyi-zakon-ot-28122009-n-381-fz-ob/, svobodnyy - Zaglavie s ekrana. - Yaz. rus. - Data obrascheniya : 01.02.2020.

12. Hruckiy, V. E., Korneeva I. V. Sovremennyy marketing: Nastol'naya kniga po issledovaniyu rynka: ucheb. posobie. -3-e izd., pererab. i dop. M.: Finansy i statistika, 2018. - 560 s.

13. Chaplina, A. N. Strategicheskoe razvitie torgovoy seti na osnove sistemy sbalansirovannyh pokazateley / A. N. Chaplina, E. A. Gerasimova, I. A Maksimenko // Problemy sovremennoy ekonomiki. - 2016. - № 4 (60). - S. 204-208.

14. Chupandina, E. E. Analiz nekotoryh harakteristik biznes-modeli apteki diskauntera / E. E. Chupandina, A. V. Kuzemkina // Sovremennaya ekonomika: problemy i resheniya. - 2018. - T. 8. - № 8 (104). - S. 68-76.

This work is licensed under Creative Commons Attribution 4.0 International

© lobrj.ru
Support Powered by Editorum,  Instructions
Login or Create
* Forgot password?